Hey class,
Just a quick thought from class on this past Tuesday. Do you think the happiness index is statistically significant and/or actually is valid in correlating to average work hours? To me this is quite individualistic and cannot be trended accurately.
In addition, the discussion regarding cultural implications of marketing in Turkey and India was a bit flawed. It is clear that Turkey is at a cross-roads in terms of political stance on secularity vs. implementing more religious tendencies across politics and other social programs. However, it is also very clear that the country as a whole would like to benefit from involvement with Western countries....that cannot be ignored. The bottom line is that religious views are personal and do not have to be sacrificed by implementation of a secular government.
Marketing of cosmetics, as was mentioned in class, is no different between the religious and "modernist" groups within Turkey. The harder industries would be those that are clear offenses to the Muslim faith...such as excessive alcohol consumption.
In India, the cast system determines social progress. It is also known that India is one of the most diverse countries, with tons of varying languages and religious beliefs. While marketing in India is superficially geared to the rich and poor separately, it should be strategically aligned to the preferences of varying cultures within the country. But just as in many other countries, the new generations dominate goods and services that are demanded within the country, while adhering to traditionalist views.
The in-class video paints a good picture of the urban, technological expansion happening throughout the country, but does a terrible job in showing the reality of the rest of the population. Yes, agriculture is suffering and some of those villages are not being represented in the best way. However, most of the population lives around/near/in the cities. As the cities become way too overpopulated, they expand outward. Companies began outsourcing operations to the outskirts of the cities...which means infrastructure gets built up and the suburbs expand.
Any additional thoughts on yesterday's discussion? As the professor pointed out, Turkey and India are extremely complex culturally and therefore have significant impact on the marketing of various products.
Suburbs are different in makeup, Less single adult and more families in the United States. Is it the same internationally?
ReplyDeleteIm not too sure about other countries, but since the IT boom in India, several companies have built their offices in the outskirts of cities, due to cheaper cost of land and larger space available. Consequentially the suburbs closer to these areas have expanded and developed. Now more and more young professionals choose to live in the suburbs since it is closer to work. Moreover it is cheaper than living in the center of town. As cities progress the nature of their suburbs is also changing in India.
ReplyDeleteI can only speak for Turkey as I am not that familiar with India. In Turkey, the culture is not as complex as it seems or as it is "stressed" in a bad way in the media. As the video depicts some people in Turkey are religious and others are westernized. With this said, any product can be marketed to Turkey from beauty items-fashion to technology.
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