tag:blogger.com,1999:blog-3478664907887727810.post1271006720518888847..comments2022-03-24T02:14:47.323-07:00Comments on It's a Matter of Science!!!: Marketing Drug Products--Direct Strategy?Bethhttp://www.blogger.com/profile/04339965936216622382noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3478664907887727810.post-64977883759255167052010-11-30T13:08:06.040-08:002010-11-30T13:08:06.040-08:00I think after a brand name drug becomes generic, p...I think after a brand name drug becomes generic, people prefer to go with the generic name as it is more affordable to purchase. Individuals know that generic drugs have the same effects as brand name ones. Only when it comes to taking an antibiotic for a serious disease or infection, then one should think whether or not it is worth to safe on generic medicines. But still, according to pharmacists and experts generic drugs has the same ingredient as the brand names. The only time pharmaceutical companies make a profit is, when brand name remain as brand names for 10-15 years before becoming generic drugs. Therefore, during that time frame drug companies improve their sales and do not compete to be ranked high to attract customers.Senayhttps://www.blogger.com/profile/01566311703740499571noreply@blogger.com